Article paru dans New List le 12/04/21
The business law firm Berrylaw advises the Skeepers group, one of the main players specializing in the collection of customer reviews, which has just acquired MyFeelBack, a SaaS software that helps brands better understand consumer reviews.
MyFeelBack notably offers its users to collect, analyze and use customer data in real time and on all points of contact, whether in store, on the website or through an application.
The acquisition of the start-up MyFeelBack was carried out with the support of the private equity firm Providence Strategic Growth (PSG), a subsidiary of the leading asset management firm Providence Equity Partners (Providence), and whose the activity is mainly focused on development capital investments in SMEs specializing in software publishing and new technologies.
…lire la suite de l’article
photo by Clay Banks on Unsplash